I get this question a lot—from acquaintances, clients, and even casual customers. The assumption that design projects— such as building a website or creating a logo— are “easy” often leads to misunderstandings about pricing. So, I thought I’d share my perspective and explain the value behind the cost. It’s a lengthy post, but I think it’s worth a read. Grab your drink or get a refill!
Let me walk you through why custom website and logo design might seem “expensive” to clients, but is worth every penny. This is a common scenario I encounter as a web and graphic designer:
A potential client reaches out to me. They need a website with five pages, including a blog and a photo gallery, as well as a custom logo for branding.
“How much would it cost to do all of this?” they ask.
After a few questions to understand the scope and complexity of the project, I tell them: $2,400 for everything.
“What?! $2,400?!” they respond in shock. “Why so expensive?”
Now, I know my prices are already on the lower end of industry standards (seriously, they are). Naturally, I’m curious.
“How much do you think this should cost?” I ask.
“Pfft. $1,000 maximum!” they reply, “It’s a really easy job, right? You’re just trying to squeeze a profit out of me.”
They don’t say that last sentence out loud, of course, but I can read it between the lines in their email.
I shrug and respond: “Oookay. If it’s such an easy job, why don’t you do it yourself?”
“But I don’t know how…”
“Fair enough. Tell you what, how about this: for $1,000, I’ll teach you the basics of setting up your own website and designing your logo. That way, not only will you save $1,400 but you’ll also have the knowledge to do it yourself in the future.”
They pause, intrigued, and agree. “Yes! So what’s next?”
I explain: “To get started, you’ll need the following tools:
- A computer and internet connection (check).
- A web hosting service.
- A domain name.
- A theme of your choice.
- Possibly some premium plugins (usually optional, but may enhance your website).
- Graphic design software, such as Photoshop or Illustrator (or similar software).
- (Optional) A drawing tablet for logo design.
- Oh, lots and lots of time—”
“Wait!” they interrupt, “I don’t have most of those tools, and I don’t want to buy them just for this one project…”
“All right,” I offer, “I can simplify the process for another $500— teaching you how to work without most of these tools. It will take some time and a few lessons. How does that sound?”
They agree eagerly, “Yes! That’s perfect. Let’s schedule the first lesson.”
“Great! I’m available next Monday morning.”
The client flinches. “Monday doesn’t work for me. How about today, right now?”
“Unfortunately, today is out of the question,” I explain patiently, “I have ongoing projects with other clients. How about Wednesday at 11 a.m.?”
“Ugh, wait. No. I have an appointment on that day and time,” the client grumbles, “How about during evening hours?”
“I’m extremely busy during the evening hours,” I respond apologetically. “How about this instead: we can do this via email, like we’ve been doing. It might take some more back-and-forth, but you’ll have the instructions in writing to read and reference anytime you like.”
Clearly frustrated at this point, the client sighs in defeat. “Never mind. I’m in a hurry. I’ll figure this out myself. Thanks for your time.”
* * * * *
Two days later…
My inbox notification pops up.
Subject: Re: Website + Logo Estimate
“Hi, this is [So-And-So] from a couple days ago. I’ve thought about this more and did some research. I’d like to agree to the $2,400 if the price still stands. It’s actually a very reasonable price— hassle-free and a huge time-saver for me! So, when can we start?”
“Welcome back!” I reply cheerfully. “The price still stands, and we can get started right away. I’ll just need a few details first— like your preferred color scheme, key content, and other design preferences…”
* * * * *
This scenario highlights an important truth: when you pay for design work— whether it’s a website, a logo, or both— you’re not just paying for the end product. You’re paying for a combination of the following:
- Knowledge: Years of learning and mastering the craft.
- Experience: Knowing what works and what doesn’t in design and development.
- Tools: Software, hardware, and resources required to create professional-grade work.
- Services: Hosting platforms, plugins, and other essentials.
- Time: Not just the hours spent creating your design, but also the time saved for you.
- Efficiency: A professional does it faster and better.
- Reliability: Guaranteed results that you don’t have to redo.
- Sacrifices: Years of dedication and practice required to hone these skills.
…and much more, like research, punctuality, accuracy, and fees.
Think about it this way:
- You wouldn’t question a plumber’s fee to fix a serious leak.
- You wouldn’t bargain with an electrician to safely rewire your home.
- You wouldn’t undervalue the work of a mechanic repairing your car.
- Or complain about a lawyer’s fees to sue or defend for you in court.
So, why undervalue the work of a web designer or graphic artist, who also relies on years of skill, experience, and specialized tools?
Hiring a professional isn’t just about the final product. It’s an investment in:
- Expertise that saves you hours (or days) of frustration.
- A solution tailor-made to help achieve your goals.
- Peace of mind that the job is being done correctly.
Looking for affordable web design and professional logo design services? Meow, let’s talk! Let me save you time, effort, and endless Googling. Contact me today, and let’s bring your ideas to life— efficiently and hassle-free!
—Tabby