The Charmed Thumb has been offering landscaping design and maintenance for years.  But shockingly, never a website to put their professional services online nor to showcase select landscape designs. And now The Charmed Thumb wanted a way for their clients to know the team members who are routinely on their premises, as well as a way to educate clients on routine landscaping questions.

Taking cue from The Charmed Thumb’s business card and greeting card/envelope, we began with an established logo and branding already in place across its stationery: text on a pale cream background.

That’s a lot of white for lighted monitors, which we solved by letting The Charmed Thumb’s own beautiful landscapes shine through in the background of nearly every page.  The stationery cream minimally reserved for rectangles of text is enough to retain a sense of relationship to the stationery.

Hooked up with a Facebook and email subscription buttons, The Charmed Thumb now has a way to keep their clients informed of timely or seasonal information.