This was a fun project!

This business card project initially began with a single-color image of a vehicle, which was discarded. After extensive research, we found several images of the client’s favorite classic car—a 1938 Ford pickup truck. We also discovered a 1930s advertisement book about the truck. In the end, we utilized one of the images and the font from the book.

Isn’t it much easier when you start with high-quality images instead of grabbing the first one from the internet? The typography has never looked better.

We produced a dazzling array of card designs. After sharing them with the client and his family, the client settled on one of the designs. It was sent to the printer with just a touch of spot gloss for the white sections of the mountains, resulting in a simply elegant design.